Coop Job-Kampagne Gastro

Project Overview

I created this commercial promotional video for Coop Gastro Services as a strategic recruitment tool to attract new talent. The creative concept was directly inspired by the fast-paced, direct-to-camera absurdity of the iconic 2010 Old Spice and 2012 Dollar Shave Club campaigns. Despite working within a lean production framework with non-professional talent, the ad successfully modernized the division’s hiring outreach and drove recruitment engagement.

Concept Pitching and Corporate Alignment

Introducing an irreverent, comedic tone to a hiring campaign for a major corporate brand can often lead to significant push-back. To avoid this, I paired a tightly written concept and script with mood clips during the pitching phase. This strategic pre-production ensured alignment across corporate channels, allowing the unconventional recruitment concept to be green-lit with zero structural friction.

Seamless Continuity

To replicate the seamless, fluid nature of the reference campaigns with a minimal crew footprint, I structured the choreography around single-take statements. I utilized natural camera movement to flow dynamically from one line to the next to maintain the illusion of a continuous, uninterrupted delivery.

Directing Non-Professional Talent

The assigned lead actor was a non-professional employee who became visibly shy once the cameras began rolling. Because the success of the recruitment ad relied entirely on a confident, deadpan delivery to project an approachable workplace culture, I pivoted my directing and coaching style on set, breaking down the script into manageable beats to draw out the necessary comedic energy and pacing.